Company executives explained that Sega will "proceed carefully" when adopting AI for tasks such as streamlining development ...

The Chinese video game giant Tencent is now building some of the world’s best 3D AI models. This could have implications far ...

Fully 87% of game developers are already using AI agents. That's according to a new survey from Google Cloud and The Harris Poll of 615 game developers in the United States, South Korea, Norway, ...

The official response, as provided by Sega, is that the company will make use of efficient development methods, including the use of AI in game development.

As reported by Automaton, a survey conducted by the Computer Entertainment Supplier’s Association (CESA) during June and July found that 51% of Japanese game companies are using AI in some capacity.

Game developers are using AI to make games more realistic, more complex, and more challenging. However, it’s not all fun and games: AI also brings a few downsides, including impacts on the ...

Experts weigh in on how generative AI is shaking up the video game industry, from development to characters' dialogue. Generative AI in video game development could transform the way people work or ...

StarBerry CEO and co-founder Antti Hattara said the industry stands at an inflection point as development costs rise and ...

Bethesda executive producer Todd Howard talks about the use of AI in making games and shares his opinion on its use, calling ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...