It’s sometimes easy to forget that major search engines such as Google are machines. Despite their incredible ability to aid our research and to lead us to the information we need, they don’t have the ...

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

Video is hot, hot, hot! This isn’t news. Everyone and their brother, mother, and aunt Sally’s cousin’s sister are shooting and embedding video on their own website. The entry level to decent video ...

In any standards landscape, there is diversity and not likely to be a single or permanent solution. Because content often has to connect to bibliographic and business metadata, integration with other ...