Peripheral manufacturer Razer and Roblox have signed a partnership for branded peripherals bundled with in-game items. The product line includes the BlackWidow V3 mechanical keyboard, Orochi V2 ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Philipp Batura didn’t set out to build a fashion business.

If you have a Roblox fan in your life, you already know how much they love building worlds, creating avatars, and exploring endless games with friends. Whether you’re shopping for a birthday, ...