The HBR Executive Playbook on how to move your AI strategy from experimentation to ROI. by Ania W. Masinter In the wake of ChatGPT’s launch three years ago, executives are under pressure from their ...

A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...